About us

Our vision

For beginners all the way up to professionals, we strive to create and improve fitness and life-style clothing in a cross-functional and stylish manner. We have released two collections which are our [ENDURING] Shorts and our [ESSENTIALS] warm-up hoodie and tee. With our shorts we intend to improve every lifting session, every run and every stroll through the city on all levels. With our [ESSENTIALS] collection we want you as an athlete, casual gym goer or an in general stylish person to represent everything that our brand stands for!

Our vision is to evolve into a global go-to brand for millions of people around the world who want total control of their look, style and feel throughout every stage of their lives. We have worked hard with a focus on quality, design, and comfort in the process of forming our introductory multi-functional shorts. The company motto is to ease and improve workouts and everyday life for people all around the world. 

Who are we?

We are three young fitness-enthusiasts who noticed a huge barrier standing in between what the people wanted, and what the big brands produced. Whether it being style, functionality, durability, price or usefulness, something was always lacking. We therefore decided to create a brand that checks all of the boxes. And that is what we believe that we have done with our two first collections, [ENDURING] and [ESSENTIALS].

Our next step

We hope you enjoy our products as much as we enjoy offering them to you. We're very thankful and inspired by the feedback we have gotten on our introductory multi-functional shorts. Our newly launched [ESSENTIALS] collection is also being well received by our customers! This has encouraged and motivated us to innovate and design more forward thinking and improved athletic wear!

If you have any questions or comments, please don't hesitate to contact us. Stay safe and stay healthy!